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The ONE Thing

Discover the surprisingly simple truth behind extraordinary results. Learn how the most successful people in the world approach productivity, time management, business, health and habits with The ONE Thing. A ProduKtive® Podcast.
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Now displaying: August, 2018
Aug 27, 2018

What is the ONE thing to focus on for business growth?

 

We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so that you can turn around and empower the people in your world?

 

While we were asking these questions, Jay walked over to his bookshelf and pulled out a book. It was Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics by today’s guest Jackie Huba, and it’s transforming the way we look at our business. So today we’re going to show you how Lady Gaga was able to build this passionate fan base and what lessons you can take and apply in your businesses.

 

 

In this episode, you will learn...

  • [4:35] What is loyalty?
  • [11:35] How do you identify your one percenters?
  • [26:30] How can you can become part of the community around your business and give them something to talk about?

 

The ONE Thing to Implement From This Episode:

 

So, after listening to this episode, you've been armed with a foundation for growth. Now, are you willing to go on the journey to becoming a master of building customer loyalty?

 

If so, what habits do you or your business have to acquire that would make engaging those one percenters easier or unnecessary? Is it getting clear and focusing on your one percenters? Leading with your values? Building a community of those one percenters? Or generating something to talk about? Look at those four points and contrast them or compare them to what you're focusing on in your business right now. Are you focusing on the ONE thing that matters most?

 

When we look at our business, that lead domino, that if we continue to knock that down over time will lead to extraordinary results, is you.

 

If you see there is an opportunity but you’re struggling to come up with ideas for how to capitalize on it, one thing you can do first is read through Jackie’s book, Monster Loyalty, and write down 10 ways that you can implement each chapter. When you do that, you end up with this mind bank of things that you can do that will make building customer loyalty easier or unnecessary. We did this and it’s been extremely helpful.

 

And if you genuinely feel like you are one percenters for The ONE Thing, please e-mail Geoff@The1Thing.com because we're always asking, what are we doing that's actually creating that type of engagement? And we would love to have a conversation.

 

Links & Tools From This Episode

 

AWESOME FREE RESOURCES FOR YOU!

 

--


The ONE Thing is produced by Podcast Masters

Aug 27, 2018

What is the ONE thing to focus on for business growth?

We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so that you can turn around and empower the people in your world?

While we were asking these questions, Jay walked over to his bookshelf and pulled out a book. It was Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics by today’s guest Jackie Huba, and it’s transforming the way we look at our business. So today we’re going to show you how Lady Gaga was able to build this passionate fan base and what lessons you can take and apply in your businesses.


In this episode, you will learn...

  • [4:35] What is loyalty?
  • [11:35] How do you identify your one percenters?
  • [26:30] How can you can become part of the community around your business and give them something to talk about?


The ONE Thing to Implement From This Episode:

So, after listening to this episode, you've been armed with a foundation for growth. Now, are you willing to go on the journey to becoming a master of building customer loyalty?

If so, what habits do you or your business have to acquire that would make engaging those one percenters easier or unnecessary? Is it getting clear and focusing on your one percenters? Leading with your values? Building a community of those one percenters? Or generating something to talk about? Look at those four points and contrast them or compare them to what you're focusing on in your business right now. Are you focusing on the ONE thing that matters most?

When we look at our business, that lead domino, that if we continue to knock that down over time will lead to extraordinary results, is you.

If you see there is an opportunity but you’re struggling to come up with ideas for how to capitalize on it, one thing you can do first is read through Jackie’s book, Monster Loyalty, and write down 10 ways that you can implement each chapter. When you do that, you end up with this mind bank of things that you can do that will make building customer loyalty easier or unnecessary. We did this and it’s been extremely helpful.

And if you genuinely feel like you are one percenters for The ONE Thing, please e-mail Geoff@The1Thing.com because we're always asking, what are we doing that's actually creating that type of engagement? And we would love to have a conversation.


Links & Tools From This Episode


AWESOME FREE RESOURCES FOR YOU!


Aug 20, 2018
If you want to live an extraordinary life, you have to master something – but it only has to be ONE thing.   For many of us, mastering the ability to communicate with other people, or connect with others, is the ONE thing that will make everything else easier or unnecessary.   Today, we sit down with someone who has mastered the art of asking great questions: Susan Scott, the author of Fierce Conversations. This episode is so meaningful for us, and we think it will mean just as much for you because Susan models a Fierce Conversation live.   If you put yourself in our shoes and answer each question honestly, you will experience how profound having Fierce Conversations can be, and what will be possible if you invite more conversations like these into your relationships.     The ONE Thing to Implement From This Episode: Identify a relationship in your life that is not where you want it to be; a relationship that matters to you, and is hurting.   If the conversation IS the relationship, what do your conversations have to look like moving forward so that you can feel better about where that relationship is?   Remember, this talk doesn't have to be intense or negative – it can come from a place of love, and it can be delivered with candor and care.   In this episode you will learn... [12:30] What the 4 goals of a Fierce Conversation are. [19:00] ONE thing that many business owners are doing that ruins their businesses (and their relationships). [25:15] the ONE thing you can do to make connecting on a deeper level easier. [36:30] What a Fierce Conversation sounds like. [1:00:30] How you can leverage Fierce Conversations in your life.   Links & Tools From This Episode Learn more about Fierce Conversations at FierceInc.com Connect with Fierce Inc: Facebook | Twitter | LinkedIn   Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time    --   Are you hiring?   Gary Keller once said, “If you want to live an extraordinary life, it requires that you master something – and it only has to be ONE thing.” Geoff chose to master recruiting great people, so we know that finding the right people can be a huge challenge. That’s why we’re excited to introduce you to ZipRecruiter, a platform that finds the right job candidates for you. In fact, 80% of employers who post a job get a qualified candidate in just one day.   And ZipRecruiter is inviting listeners of The ONE Thing to try for FREE – all you have to do is go to ziprecruiter.com/produktive.   --   What are you trying to achieve?   As a listener of The ONE Thing, we know you are striving to achieve extraordinary results in a specific area of your life. The question is, how do you go from where you are today to extraordinary? We’ve learned that you have to commit to surrounding myself with people who are where you want to be, which is why we are excited to share an event called Relentless MV.   If you’re looking to get in a room with world class motivators who can help you gain the mental edge to push yourself to the next level and maximize your potential, you should consider joining Geoff in Martha’s Vineyard September 28th - 30th.   And you can use code “the1thing” to get $500 off your ticket at relentlessMV.com! -- Production & Development for The ONE Thing Podcast by Podcast Masters
Aug 13, 2018
Have you ever thought, “I just need more work-life balance?” Have you ever hustled so hard that life didn’t feel fulfilling because... well, you didn’t really have a life outside of your business?   If we fast forward to the end of our lives, will any of us think to ourselves, “I wish I just spent five more hours in the office?” No! For most of us, the things we’ll reflect on are the moments that we shared with the people who matter most.   If you’re struggling to strike a counterbalance between building a great career and having great relationships with the people who matter most, this episode is for you. We examine a case study of what it looks like to be really clear that family and relationships are your ONE thing, put them first, and still build a great business.     In this episode, you will learn... [7:50] Creating a family-first organization [15:40] How you can set up boundaries to separate office time from family time [18:10] What it means to leave a legacy with your business [22:50] How to transition from being present in your business to present with your family [28:10] The ONE thing you can do to make striking a work-life counterbalance easier or unnecessary   The ONE Thing to Implement From This Episode: At the end of the day, there are the people who matter most to you – and then there’s everyone else. So are you going to wake up every day serving the people who matter most to you or sacrificing them for everyone else?   When we pull it back like that, it seems really simple. But we’ve been taught to be so career-focused and so driven to achieve extraordinary results that it’s easy to lose sight of what matters most.   So what is the ONE thing from this episode you can do that will make putting your family first, while also building a great business, easier or unnecessary?   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   --   Come join Robert and his team at this year’s Couples Goal Setting Retreat!   The ONE Thing Couples Goal Setting Retreat is more than an inspirational conference. It’s a 2-day workshop where you will discover a proven model for casting a vision for your life and establish 5-year and 1-year goals WITH the people that matter most to you. Whether you go with a significant other, a business partner, or team, discover how to achieve extraordinary results TOGETHER!   Go to the1thing.com/training to learn more & sign up for The ONE Thing Couples Goal Setting Retreat (Nov. 17-18, 2018 in Austin, TX)!   -- The ONE Thing is produced by Podcast Masters
Aug 6, 2018
Why is it that some people are able to achieve extraordinary results year after year, while others work so hard without getting the results they deserve?   In this episode, we’re going to show you how ONE thing – purpose – can completely change your performance, the performance of your team, and provide everyone in your world with a greater sense of fulfillment and meaning.   To teach us why purpose is the ONE thing for building great teams and how you can go about bringing it into your everyday life, we’re talking to Don Yaeger, a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated, and author of over 30 books (eleven of which have become New York Times best sellers).   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.   In this episode, you will learn... [9:30] Why the 1992 USA men’s basketball team is the greatest collection of talent ever to wear the same jersey – and what you can learn from them. [16:00] Why you want a team full of patriots, not mercenaries. [26:30] The ONE thing that separates the best teams from everyone else. [27:35] What can you do to get clarity on who you’re serving and start feeling it – right now? [29:40] How organizations can create that “feel it” moment so that their teams better understand who they’re serving & impacting. [33:45] The 3 ways “feel it” comes into play within organizations. [41:05] How you can foster a sense of purpose & connection for remote teams.   The ONE Thing to Implement From This Episode: Purpose is a topic that’s very near and dear to our heart (we’re even writing a new book all about bringing purpose into your life!). We hope this episode gave you a chance to pause, take a step back, and identify the areas of your life where you ask WHY?   Why are you doing what you’re doing, who are you in service of, and how does what you do help others get what they want?   We’d love to hear your answers to those questions and your feedback to the show. You can share them with us by clicking here to leave a review in iTunes or sharing it on social media using #theONEthing.   Links & Tools From This Episode Learn more at donyaeger.com Connect with Don: Facebook | Twitter | LinkedIn   Greatness: The 16 Characteristics of True Champions Great Teams: 16 Things High Performing Organizations Do Differently What Makes the Great Ones Great   Start your own 66-day challenge with a FREE 66-day calendar   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Check out our awesome blog!   --   Get your FREE audiobook copy of one of Don’s books!   If you enjoy listening to podcasts, you probably also enjoy listening to audiobooks, and that’s why Audible is sponsoring this episode.   If you go to audible.com/onething or text the word “onething” to 500500, you can create a free account and get a free credit for your first book, which could be What Makes the Great Ones Great or any of Don’s other books.   -- The ONE Thing is produced by Podcast Masters
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